Computer Courses “Reassuringly Expensive�?
It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�
Sad but true, until the recent credit crunch, all of us allegedly bought into the view that �Price is an indicator of quality�, or You get what you pay for�. The marketing boys had it all sewn up – picture the mouth-watering Marks & Spencer adverts, with “This is not ordinary food, this is….� On the other hand, the food shops low cost ranges were devoured by ultra thrifty shoppers but barely noticed by you and me.
In Computer training, high price colleges (surely they’re the best - if you have the money - why else would so many people use them?) acknowledged that there are companies around who’ll do it cheaper but beware, it won’t be as good.
Then the world takes a couple of turns, we hover on the brink of financial meltdown, and all at once value becomes our mantra! Discerning shoppers limit their trips to Waitrose, and instead discover the delights of Aldi and Lidl. Investment bankers and their large bonuses are the curse of the devil, and we all think again about what we buy.
Why were we so impressed by companies charging more? Look a little closer into the British Computer training market, and you might be surprised. Just because there’s a great need for more skilled IT professionals, should we really be paying 5k–8k to get qualified, or are we missing something better? It’s a bit much that many computer training providers are preaching one thing whilst practicing another - supplying a workforce for the digital age using pen and paper methods. Should we really have to pour over books when any IT material can be downloaded onto discs? Do we really have to drive to training centres, paying even more for our overnights to do what we could do at home? Round the clock Interactive support should be available for me just that – at my convenience, but not at my cost.
With more comprehensive, user friendly training options on offer at less than half these prices, perhaps we should wake up to the fact that when it comes to electronic learning, value means lower cost for higher quality. We’re moving on in IT training – in marketing terminology, it’s “Simply Value� prices, for “Best Ever� products. In this uncertain world we live in, bring it on.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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